Online Marketing

1.1 SEO Marketing

A very effective online marketing method is Search Engine Optimization (SEO). It focus on how to get a very good rank position for a website in Search Engine results. Because when many internet users want something on the web, they often go to search engine like Google, Yahoo, Baidu and MSN to seek relevant results returned for their search queries. The results will be listed in some orders defined by each search engine. This rank result can be called organic search rank results. The higher a result ranks, the more often it will be visited.

If your website or blogs could get a high rank through SEO, and lead them to Shecy Pearls, you will earn significant commissions without any cost in advertising.

There are huge numbers of information about SEO on the web. But Shecy Pearls Learning Center will continuously feed our affiliates with information on how to optimize web content and rank higher in Search Engines. Please subscribe ShecyPearls Affiliate Newsletter here to get these good contents!

1.2 Advertisement Marketing

1.21 Adwords or Overture

You can advertise your website through Google Adwords System or Yahoo Overture System. When internet users use Search Engines, there are some websites displayed in the right column labeled "Sponsored Llinks". This search result is called paid ranking results.

You can make your advertisements links in Adwords or Overture to your own web domains, then direct visitors to Shecy Pearls through links between you and Shecy Pearls.

This kind of system like Adwords and Overture uses CPC (Pay per Click) to get advertising fee. The rank position is decided by the amount you pay per click to Search Engines. You pay more, and you can get a higher position exposed to more browsers.

OR

You may embed your affiliate tracking ID within the advertising links and lead visitors from search engines to Shecy Pearls directly. Any inquiries and sales through this method also add up to your account.

Done smartly, search engines advertising system like Google's AdWords, Yahoo's Overture will bring you stunning incomes.

1.22 Advertising on other Popular Websites

Advertising well on some good and popular websites can drive a lot of traffic to your website.

1.3 Newsletter or Ezine Marketing

One of the most effective E-marketing model, newsletter or Ezine, is definitely worth doing, although nowadays legal regulations and smarter SPAM filters have make email marketing more complex and difficult, but it is still the most effective E-marketing model. It helps you keep in touch with your customers. And your information avoids the destiny of no one getting and losing in the vast internet virtual world. When recipients get information in your newsletter or Ezine articles, they might click the links to check out the new stuff mentioned in the email. That is how you direct potential customers to Shecy Pearls.

To launch a successful newsletter campaign, you need to:

Learn how to publish your newsletter or Ezine effectively.

If you want to send newsletter by yourself, a mailing list, well-edited newsletter and mails sending software are three indispensable things in running this business.

Also, you can use a third party service of sending newsletter for you so that you may totally concentrate on optimizing your newsletter contents. The professional companies will handle the rest of sending newsletter. But this service is often a paid service and they are likely to add their advertisement in your newsletter. Most importantly, you can hardly control the list you want sending.

Both methods have their own advantages and disadvantages. Compare and determine the best for you.

Know your recipients; provide compelling and useful contents in your emails.

Better understanding your recipients will make your newsletter more convincible. What readers do if they consider your newsletters are totally useless for them? They will describe the newsletter as Spam. Useful and informative contents are essential things for a newsletter but the definition of useful content is based on its targeting people. Find out the best matching links in Shecy Pearls' resource to enrich your newsletters. Use your intelligence to embed those links in your newsletters

Avoid explicitly pushing your readers to buy something through your newsletter by using phrase like "click here"; this can not only arise up antipathy but also trigger Spam filters! The best strategy of newsletter marketing is providing your readers with useful information, at the same time, pre-selling things you recommended. Once they trust you or their shopping pulse is inspired by what you say, purchase action will come naturally.

Understand email laws and spam filters; test your newsletter to make sure it can reach your readers successfully.

Here we list some practices that might help you improve your conversion rate:

1. Avoid using some sensitive words or marks in both email content and subjects that will trigger Spam Filter.
Words: bonus, money, free, cash, guarantee, duty free, unsubscribe…
Marks: $, ^, ~,?…

2. Avoid some text formats:
Multicolor font, All caps, full of marks…
Just keep your text format as simple as possible.

3. Avoid some phrases:
"Join now", "Click here", "Win right now" …

4. Your email address
Make sure your sending address matches the "reply to" address, and your email address must be a real address instead of an auto-responder.

5. If you want to send HTML emails, use the simplest code. Complicated tables, graphics, scripts and tags will definitely trigger Spam filters.

The final step is to test whether the newsletter is qualified for successful delivery or not. If not, it is most likely that this newsletter will be blocked by Spam filters. To test your newsletter, you can look for some free online Spam score tools to help you. We recommend http://www.gravitymail.com/spamscore.hph or http://www.trimmail.com/news/tools/.

But just try to search with Google or other search engines; you may find better one. Anyway, this step can never be hard to finish!

More tips to come to help you start successful newsletter marketing. So keep an eye on our learning center of Shecypearljewelry.com. You can earn more than you imagined.

1.4 Articles, Blogs

If you have hobby of writing, then you have chance to earn money by this hobby. Furthermore, if you like to share things you known with people and are very convincible, then you have great potential to earn a lot of money! Write articles for ezine, paper publication, open your own blogs with all links to Shecy Peals, Help more people know Shecy Pearls or join Shecy Pearls affiliate program. Your hobby can not only be something you fell interested, it also help you earn much money and lead a good life.

1.5 Forums

There are hundreds and thousands of forums on the web. Most of them are very crowded. You can target some kinds of forums or communities based upon demographic. Posting your carefully-tailored threads with your affiliate links to Shecy Pearls on those high-traffic forums will effectively lead visitors to Shecypearljewelry.com.

The above online marketing strategies, if use as effectively and efficiently as you can, you will be a super affiliate earning high commission, even without your own web domains!

Please proceed to see Offline Affiliate Marketing.